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2020 Facebook Ad Fraud Prevention – Ranker Online

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Since the beginning of the industry, click fraud has been a significant issue, as every PPC marketer is aware. Each year, marketers and publishers lose upwards of billions of dollars in revenue due to phony clicks or Facebook Ad Fraud. The majority of these fraudulent operations take place on PPC platforms offered by search engines, but since social media usage has increased over the past ten years, click fraudsters have also been concentrating their efforts on Facebook, Instagram, and other well-known platforms. Numerous small businesses have been able to reach targeted audiences with Facebook advertising for thousands (and maybe millions) of times less than through Google and other websites. It’s no secret that more and more firms are directing the majority of their PPC campaigns towards social platforms, even though Facebook has undoubtedly been a great alternative choice to major players (like Google).

Why does this matter? This indicates that scammers are also joining the game. The problem with click fraud is that it follows the money. Chasing all, money is primarily what they are after. Although there are some additional motives for click fraud, such as destroying a rival’s PPC budget, the main one is financial gain.

We provide solutions for you whether you want to safeguard your Facebook ad campaigns from fraud or are searching for strategies to halt fraud that has already occurred. This blog was specifically created to explain click fraud’s operation and provide prevention tips. What you can do right away to reduce click fraud activity on your social ad campaigns is covered in detail below.

CLICK FRAUD ON FACEBOOK 101 Since the platform started providing PPC services to marketers, Facebook ad fraud has existed. For fraudsters to try and manipulate, there are over one billion dollars (US) coming through Facebook’s ad platform each quarter. But let’s be clear: Facebook doesn’t experience the same level of fraud that other platforms do (e.g. Google).

Facebook has significantly greater security standards and actively checks campaigns for dishonest behavior. Having said that, Facebook is still a victim of fraud. The crafty and cunning fraudsters will always come up with new schemes to cheat advertisers out of their money. The fact that Facebook ads are highly targeted is the major barrier for scammers.

HOW REALLY FACEBOOK AD FRAUD HAPPENS It deters many fraudsters from ever attempting to engage with Facebook in the first place, even though for many of them this isn’t a major problem (especially when other platforms are ripe for the taking). Let’s take the case of a protein powder firm wanting to advertise on Facebook for a new product.

The target market will undoubtedly be Americans who exercise regularly and are interested in maintaining a healthy lifestyle. With this knowledge, fraudsters can create thousands of false accounts or utilize accounts that they have purchased from dubious websites, such as the dark web, to deceive Facebook or the advertiser.

Therefore, the key lesson from this section is that, despite Facebook having some better security measures in place than other platforms, fraud still occurs (and happens every single second). What steps can you take to safeguard your campaigns? We discuss that next.

FACEBOOK AD FRAUD PREVENTION: TIPS AND STRATEGIES You should start by carefully reading the guidelines Facebook has established for advertising. Even though this may be a little tedious, it’s important to understand exactly what Facebook is doing to combat fraud.

Following a comprehensive review of Facebook’s policies, you should get in touch with a PPC fraud protection business to ask for advice. One of the main issues with Facebook is that they don’t open up their API to outside developers, hence there aren’t many or very few anti-fraud applications for the social media network (compared to apps for Google and other platforms).

A REVIEW OF THE FACTS: FRAUD ON FACEBOOK IN 2020 Some marketers claim that there is no fraud on Facebook, yet they couldn’t be more mistaken. On well-known platforms, fraud will always exist since that’s how the digital world works right now.

The greatest thing you can do is become knowledgeable about fraud detection techniques and keep a close eye on your campaigns for possible false clicks. You can also contact a PPC anti-fraud company, which may be able to help you improve mitigation techniques even more (to protect your campaigns from fraud).

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