One must be somewhat curious about what 2020 may bring for the e-commerce sector as 2019 comes to a close and we usher in the new year. The tech industry has made enormous strides this year, which have had a significant impact on e-commerce. Any significant e-commerce business must adjust quickly and willingly to stay up with the fast-paced 21st-century industry as customer behavior and needs continue to change. Your top priority should be using an SSL certificate to ensure website security. This post will go over some crucial tips you may use on your online business to boost sales in 2020. Top 7 tricks for boosting online sales in 2020
Video Marketing and Content Social media is where your potential consumer spends more time than your online store. You must be razor-sharp in the type of content you put out there to promote your company if you want to be able to connect with them on their level. Nowadays, millennials prefer watching thrilling videos over reading monotonous texts because they find texts to be more engaging. Start thinking more about creating engaging product videos if you want to increase sales of your products in 2020. There are many option for video content that can assist you in communicating with customers. Display your products in a variety of colors and sizes, along with thorough user manuals, etc. These videos can be shared on social media platforms like Facebook, YouTube, and Instagram in addition to your website.
Voice Search Enhancement The more we are enmeshed in the digital era, the better at multitasking we get, or even ‘lazier’ in that we prefer to work smarter than harder. Nowadays, if you’re driving a smart car, you don’t need to ask a random person for directions. Your smart car will direct you to the precise location if you just specify the destination you wish to reach. The same is true for smartphone programs like Apple’s Siri and Alexa. Prospective clients won’t want to spend a lot of time on your website looking for a product as 2020 approaches. When they say the product name, the results appear. Therefore, if you want to increase sales, make sure your Ecommerce store is voice search optimized.
Artificial Reality With Augmented Reality (AR), shoppers can really “try on” products before making a purchase, pushing technology much further than virtual reality did. The majority of the time, some people are wary of shopping online because they believe they are denied the opportunity to try the product before they buy it. Smart online store owners are now implementing augmented reality (AR) into their stores so that customers may feel a TV set or sofa in their living room before making a purchase. In 2020, this trend is just going to get hotter.
Online payments The payment step is the most crucial part of every commercial transaction. Store owners have frequently seen abandoned carts when a potential customer had expressed interest in purchasing, placed some items to the cart, and then departed just as the payment checkout process was about to begin. To avoid losing any sales in 2020, as a store owner, you must make sure that your payment procedure is correctly simplified. First, offer more than just the typical credit card choice when it comes to payment methods. Install plugins as well to save customers’ payment information so they can check out quickly the next time they shop.
Change to HTTPS As you enter 2020, if you haven’t already, you should get your Ecommerce store a cheap SSL certificate. We have all seen how large corporations like Uber have fallen victim to hacking. When it comes to doing online transactions and disclosing personally identifying information, all online buyers have become a little bit more cautious. By converting from http to https, you can gain your clients’ trust in security the fastest. Comodo wildcard SSL certificates come to mind when you want to safeguard the subdomain. Get a Comodo SSL certificate now if you want to make money in 2020 since large search engines like Google have vowed to flag any website without a working SSL certificate as unsafe through their HTTPS Everywhere effort.
Artificial intelligence and chatbots It’s typical for a customer to want to speak with a salesperson before making a purchase. Opening a dialogue portal where a consumer can access a live chat where all of their queries and concerns are answered can be advantageous for your business in the online space. Numerous programs will help you achieve this and provide your customers the opportunity to interact with your business up until their issues are fully resolved. By doing this, you may provide customers with all the purchasing advice they require, increasing sales in 2020.
Personalization and Automation Automation is a useful tool that the internet and technology have given us. You will have a lot of departments and responsibilities to manage when running an online store, and juggling everything can be insane. Automation is useful for email campaigns, for example, where you can set up your system to send emails automatically after a purchase or while processing an order. Your concentration can be diverted to other important chores thanks to ecom
However, personalization makes your clients feel like they belong in your shop. Encourage customers to register for an account, such as after making their first purchase, which will contain all of their personal information such as shipping and payment details. This allows for the immediate processing of subsequent orders. Additionally, research everything they enjoy and provide them purchase recommendations based on that information. Everyone likes to feel special, so don’t forget to note their birthday and send them an email on their special day with a discount voucher or other gift.
Every Ecommerce entrepreneur must be thinking about the types of business trends we will experience in this new year since 2020 is just around the corner. The strategies mentioned above can help you increase your wallet in the new year if you follow them correctly. A Wildcard SSL certificate can go a long way toward protecting you in this area. Site security is essential to safeguarding your clients from cyberattacks. Additionally, you should be aware that the tech industry is constantly evolving, so you should always be on the lookout for the latest trends. To you and your business, a prosperous new year in 2020!